Leading PR agency specialises in destination marketing across the Central Eastern European region and will leverage its local expertise to support DCT Abu Dhabi’s vision for the future
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has appointed Travel Advance as its new market representative for Poland and Romania. This strategic partnership will enhance Abu Dhabi’s presence in these key Central Eastern European markets, fostering stronger collaboration with the travel trade and media while driving greater awareness of the emirate’s world-class offerings.
Travel Advance, a leading PR agency specialising in destination marketing across the Central Eastern European region, will leverage its local expertise and deep understanding of market dynamics to support DCT Abu Dhabi’s vision of sharing the emirate with travellers from around the world.
Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “Building deeper collaboration and fostering insights-driven engagement with the Polish and Romanian travel trade and media are essential to our growth in these important markets. We are confident that our partnership with Travel Advance will serve as a catalyst for further progress. Their regional expertise and strong industry relationships make them an invaluable partner as we strive to inspire more visitors from these markets to discover the richness and diversity of Abu Dhabi.”
Paddington Tucker, CEO of Travel Advance, added: “Over the last ten years we have witnessed interest of Polish and Romanian travellers in the United Arab Emirates grow exponentially. The destination is a trusted brand with Arabian mystique offering sunshine, beaches, and an innovative and exciting array of leisure offerings. The soil is already fertile and we are relishing the prospect of assisting Abu Dhabi’s Department of Culture and Tourism in promoting the emirate to Poland and Romania.”
Recognised as a must-visit year-round destination among the Central Eastern Europe market, Abu Dhabi continues to present a compelling proposition for travellers from Poland and Romania. Visitors are invited to explore iconic landmarks such as the Louvre Abu Dhabi, relax on pristine beaches, embark on thrilling desert adventures and enjoy luxurious resorts alongside a vibrant calendar of cultural, entertainment and sporting events.
