An Antithesis to Mass Tourism

 

While the Slow Food movement revolutionized the way we think about food more than thirty years ago, the principle of conscious slowness is now spreading to another industry: tourism. „Slow travel” offers an alternative to quickly checking off sights, rushing through package tours, and vacations that are so tightly scheduled that you feel even more exhausted afterwards.

 

Slow travel is a return to the essentials. It’s about moments of silence, genuine connections, and meaningful experiences with nature that leave a lasting impression. Rather than action and adrenaline, clarity, mindfulness, and focus form the core of the slow travel philosophy. In essence, slow travel is about relearning the art of wasting time and finding inspiration, inner peace, and new motivation in it. Slow travel is a travel trend that contrasts with, and is fitting for, a time characterized by complexity, speed, and constant availability.

A Place in Tune with 

the Rhythm of the Trees

 

My Arbor, located near Brixen in South Tyrol, is a sustainable hotel that consistently embodies the philosophy of serenity and slowness. The building itself is a testament to this philosophy: built on stilts and nestled among the treetops, it appears to float above the valley. The architecture and nature engage in a dialogue that signals a shift in time. My Arbor is a place where time moves at a different pace. Or rather, it seems to stand still. Breakfast is served until late afternoon. The infinity pool beckons you to swim even after sunset. And from the privacy of your own terrace, the view extends deep into the Dolomites.

The hotel’s commitment to individual rhythms is evident in its self-image. „Our goal is for our guests to discover a new perspective on slowness here, whether through a walk in the forest, mindful eating, a conscious wellness ritual, or simply by doing nothing while gazing at the mountains,” says Alexandra Huber, who manages the hotel with her family. She sums up the experience guests should have here:
 

«At My Arbor, the hectic pace of everyday life fades into the background, and the present moment becomes tangible.»

 

Alexandra Huber, My Arbor