We are thrilled to announce a strategic partnership between Norse Atlantic Airways and APG (Air Promotion Group). As part of this collaboration, Norse has chosen APG IET (Interline E-Ticketing) product to distribute its flights across Global Distribution Systems (GDS) and on APG’s B2B platform, APG Connect.
This strategic integration marks a significant milestone in Norse Atlantic’s expansion of its global presence. The partnership extends Norse Atlantic’s reach by optimizing the airline’s sales channels through even more preferred ticket channels, offering the airline’s affordable fares, comfort and quality service across a wide network of trade travel partners worldwide.
Through this agreement, Norse will be able to sell its flights under a pseudo codeshare agreement that is distributed across all major GDS platforms worldwide, including Amadeus, Sabre, and Travelport. By utilizing APG IET platform, Norse’s flights will be displayed under the A1 code in the GDS, making them fully bookable and sellable on APG’s global stock (GP-275) by IATA and non-IATA agents. This approach maximizes distribution capabilities, reaching travel agents and corporate clients across the globe. Additionally, these flights will also be available through APG’s B2B platform, APG Connect, allowing travel agencies easy access to book tickets on Norse’s network through a convenient and centralized platform.
Ophélie Cherdrong, Executive Product Director of APG IET, expressed her enthusiasm about this partnership, stating, “We are very excited to welcome Norse Atlantic Airways to the APG network. The integration of their flights into our IET platform will significantly enhance their global distribution, empowering IATA and non-IATA travel agents worldwide to book Norse flights with ease. This partnership will undoubtedly support Norse in reaching new heights and developing its sales across the world. We are proud to be part of their growth strategy and help them achieve greater success.”
„Our APG partnership is a key step in our strategy, expanding how we connect with our passengers through the GDS system. We are excited to know many future trade partners will embrace this solution, making it possible to offer comfortable travel experiences at more affordable fares on our flights across our Economy, as well as our Premium class, which offers a superior experience for corporate travelers who value comfort and appreciate more budget friendly fares”, said Bård Nordhagen, Chief Commercial Officer at Norse Atlantic Airways.
