Even as the pandemic raged, Austin Adventures has planned ahead to assure travelers that as the clouds lift, adventure aplenty lies ahead.
“The company,” explains Dan Austin, Founder and Visionary, “has pursued a two-fold strategy over the past few years. The first was to expand inventory in the North American market for people who may be wary of long-haul travel. The second was to beef up exposure for offshore programs that are easy to access on shorter-haul international fights.”
The apocryphal “If you build it right, they will come” is proving out once again.
“I think we all are ready to move on from the dark days of fear and uncertainty that have enveloped us over the past two years. We are prepared and ready for whatever surge in bookings we see with the simple message of “Book Early” to guarantee space on the trip and date of your choice,” he says.
The rush to recovery has started. Starting in mid-December the company has seen unprecedented search activity and early season bookings for its small-group and group exclusive North American tours. Some national park trip dates are already sold out and travelers should call to check on availability as soon as possible.
The hottest ticket items to date have been these U.S. National Park and Canadian Rockies itineraries:
Internationally, Costa Rica and Peru are the two destinations currently receiving the most interest, Austin notes. Two new tours in particular are gaining momentum in these easy-to-reach destinations:
In a state of readiness for what Austin anticipates will be a record-breaking 2022 season is a handful of new-for-2022 adventures that embrace in true Austin Adventures style this country’s still-wild and natural areas. Itineraries also include, for the first time, explorations of iconic regions on the Atlantic seaboard.
Austin is in good company when he predicts a bumper season around the corner. The United States Tour Operators Association (USTOA) in a December 2021 press release reported:
- “Nine out of ten members (93%) anticipate growth in sales in 2022. Two thirds (65%) of those respondents are “optimistic” and forecasting a “boom year” with growth anywhere from 7% to 10% and higher.”
- “Members report that travelers are gravitating towards locations with wide-open spaces. National Parks were named the top domestic destination for 2022. Alaska followed in second.”
- “Members chose small group tours as the most popular travel product for 2022. FIT ranked second, followed by private, custom groups.”
In addition to pent-up demand for active travel, Austin Adventures’ growth can also be attributed to a new partnership that began in summer 2021 with Active Adventures of New Zealand. Active Adventures’ unique hiking, biking, and kayaking experiences in New Zealand, South America, Europe, the Himalayas, and Africa are now available via the Austin Adventures’ website.