The Granfondo Stelvio Santini undergoes a transformation as the upcoming edition of Bormio’s beloved cycling event will be known as ‘La Stelvio Santini’. More exciting updates are coming for the event on 2 June 2024.
A winning team does not change, but sometimes the name can be changed. Approaching its twelfth edition, the Granfondo Stelvio Santini gets a fresh look, starting with its new name, now La Stelvio Santini.
And with the new naming also comes an innovative, sleek, and minimalistic logo, crafted to symbolize the terrain where the cycling event takes place on the first weekend of June.
This change marks a turning point for an amateur competition that has progressively become more modern and international over the years. The clean and recognizable design of the logo signifies a shift from the past, with the “L” shape representing the turning point, while the double “S” initials of Stelvio and Santini evoke the famous hairpin bends of the ascents that have shaped cycling history.
“Throughout its history, the Granfondo Stelvio Santini has always evolved, adapting to the changes in cycling and its new rhythms. The natural step for us was to give the event a new identity that best represents the transformation.” – says Paola Santini, Marketing Manager of Santini Cycling – “With the new logo, La Stelvio Santini is ready to welcome a new generation of cyclists.”
