Floriade Expo 2022 Amsterdam Almere has entered into a strategic agreement with accesso Technology Group plc, the premier technology solutions provider for attractions and venues worldwide, to implement the accesso Passport® for its host of interactive experiences, as well as ticket distribution technology to connect the 2022 International Horticultural Expo with a wealth of potential customers worldwide.
“In accesso, we’ve found an essential platform for our ticketing and distribution operations in addition to being able to service our complex accreditation processes for our participants, vendors and staff, which are crucial to both the expo’s success and the full satisfaction of our valued guests,” said Mark Wijman, Senior Director Operations. “With their worldwide client base and team’s dedication to client services, we are incredibly excited for all the benefits this partnership promises.”
“International Expo’s are a wonderful platform for showcasing innovations and their impact on our day-to-day lives.” said Steve Brown, accesso CEO. “We are proud to partner with Floriade, not only to facilitate the expo’s complex accreditation requirements but also assistant in driving attendance and welcome the world”
Floriade – is an A1 BIE and AIPH accredited International Horticultural Expo held every decade in The Netherlands. This special seventh edition in 2022 will focus fully on the Growing Green Cities and is held in Almere, a short 30 minutes away from the Dutch capital city of Amsterdam. Floriade is expected to host some 2 million guests during its six month opening from April 14th to October 9th 2022.
From July 2020 the expo’s onsite Preview Centre allows guests to have a sneak peak at what is to come, combining a boat ride from the city center with a variety of pavilions as well as a small train tour of the site under construction.
Floriade will implement accesso’s cloud-based, fully hosted accesso Passport ticketing suite across its road to opening in 2022. The solution will allow Floriade to seamlessly manage transactions, while building customer loyalty throughout the purchase process with the use of intuitive membership tools. The ticketing suite also provides easy up-sell, cross-sell and quick-sell prompts to drive revenue while helping guests plan their ideal trip. Additionally, accesso’s ticket distribution platform will allow Floriade to drive ticket sales and boost revenue by tapping into an ever-growing network of global online distributors, providing access to millions of potential customers — all with a single API connection.