| Welcome to the LA VIMEA Vegan Hotel in South Tyrol – Italy’s very first entirely vegan hotel. Since 2016, it’s been an icon, a trailblazer, and a favorite destination for mindful travelers from around the world. Now, in 2025, LA VIMEA is entering an exciting new chapter: award-winning vegan Chef Aggeliki Charami, a true rockstar of plant-based cuisine, has taken over the kitchen. Expect fine dining that’s full of soul – and free from animal products. |
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Why LA VIMEA is the Right Kind of Getaway for You
Imagine stepping out onto your terrace in the early morning, the scent of pine in the air, the golden sun slowly rising over the mountain peaks. There’s no rush, no noise – just time. Time for deep breaths, quiet moments, and nourishing food. Time to reconnect with nature – and yourself. |
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| LA VIMEA is more than just a vegan hotel – it’s a peaceful retreat surrounded by the breathtaking beauty of the South Tyrolean Alps. Set in the sunniest part of the region, the small town of Naturns (Naturno) combines fresh mountain air, vineyards, and Mediterranean flair with a mountain view. Think: Alpine style meets Italian way of life.
Here, you can join a yoga class on the terrace, dip in the natural swimming pond or saltwater-powered pool, or pamper yourself with a natural spa treatment. And since LA VIMEA is an adults-only hotel (12+), it’s the perfect place to relax, unwind, and reset.
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Summer at LA VIMEA – Specials for 2025
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#1 Romantic Vegan Getaway (Bestseller)
valid until 30 October 2025
Planning an anniversary or just a few dreamy days together? This package includes 2 nights with gourmet vegan half-board, a bottle of sparkling wine in your room, romantic decorations, vegan chocolate, private use of Forest Sauna, wellness and yoga, e-bike hire and lunch boxes for a day trip, and a complimentary late check-out.
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#2 Active Vegan Getaway
valid until 30 October 2025
Perfect for outdoor lovers: 3 nights, premium e-bikes, protein bars, yoga according to the hotel schedule, gourmet vegan half-board, and a complimentary late check-out.
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#3 Young Vegan Friends (16–26 years)
valid until 30 October 2025
Traveling with your favorite people? Special for 4 people for 2 nights: spacious two-bedroom suite, gourmet vegan half-board, yoga & wellness, lunch boxes, and a complimentary late check-out.
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Your Travel Companion is not Vegan? – Bring them Anyway!
Are you worried that your partner, best friend, or travel buddy isn’t vegan and won’t accompany you or enjoy the stay? No problem. Here are some arguments for you, why they’ll love it too:
- Plant-based food is a delicious way to explore a lighter, more mindful lifestyle – without missing out on anything.
- Choosing vegan travel helps reduce your ecological footprint, one meal at a time.
- It’s not about giving something up – it’s about discovering how satisfying, creative, and flavorful plant-based cuisine can be.
- Trying something new together makes for a great shared experience – and lots to talk about afterwards.
- Even non-vegans often notice how energized and balanced they feel after just a few days of eating plant-based.
And here’s why LA VIMEA makes it even easier to love:
- There is zero pressure or preaching – just positive vibes and next-level hospitality.
- The hotel is easily reached by train from all European countries: Naturns train station is only a 10-minute walk away. There is also a free shuttle if you prefer a lift.
- It is an adults-only hotel (12+), which means peace, quiet, and plenty of space to unwind.
- With spa time, yoga classes, and mountain views, the focus is on feeling good – not fitting into any label.
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