50,000 people voted for their favorite Belgian Icon, jury selects winner from top 5

Brussels Airlines received over 50,000 votes for the next Belgian Icon. The five designs with the most votes have been presented to a jury who selected the final winner who will be announced early November. The five most popular designs are (in random order): Lucky Luke, the Atomium, Cycling, Poppies and Shrimp Fishers.

In August, Brussels Airlines launched a contest: everyone with the Belgian nationality or living in Belgium could submit a design for the next Belgian Icon. The airline received no less than 900 designs. An internal jury selected 15 finalists. Between October 4 and October 11, everyone could vote for their favorite design.

“We are pleased to see so many people cast their vote. It’s clear that the Belgian Icon contest was ‘the talk of the town’ in Belgium. As the Belgian home carrier, we want to proudly present our country to the world, and our Belgian Icons play an important part in that strategy. The design contest challenged people in Belgium to reflect on what makes us proud and who we are as a nation. We’re glad to have sparked that discussion.”
– Michel Moriaux, Head of Marketing, Brussels Airlines

These are the designs who got the most votes, in random order:

Jury time
Brussels Airlines gathered a jury to choose the winning design from the final five.
These were the members of the jury:
- Sandra Kim, who won the Eurovision Song Contest for Belgium in 1986,
- Alex Callier, from Hooverphonic, the band that made the iconic safety videofor Brussels Airlines,
- Philippe Geluck, from the well-known ‘Le Chat’ cartoons,
- Michèle George, who won two gold medals during the Paralympic games in Paris 2024,
- Sandrine Corman, former miss Belgium and TV Host,
- Gabrielle Szwarcenberg, the designer of the Brussels Airlines uniforms,
- Elisia Poelman, painter, and Griet Aesaert, who has her own label of designer handbags, and both created the amenity kits for Brussels .

Brussels Airlines also had two members in the jury: CEO Dorothea von Boxberg and Michel Moriaux, Head of Marketing.