Shaping the Tourism of Tomorrow project (2023-2025) is excited to share the results of its extensive research and invite stakeholders to join efforts in advancing sustainable and resilient tourism across Europe. This initiative, aligned with the EU’s Transition Pathway for Tourism, brings together over 200 Destination Management Organisations from across Europe to tackle key challenges and implement sustainable solutions in the tourism sector.
Explore the Sustainable EU Tourism Best Practices Compilation
The results of a comprehensive 2024 survey, combined with desk research and interviews, have led to a valuable compilation of best practices, now available for download. This resource highlights innovative solutions from 50 EU destinations addressing critical issues such as water scarcity, waste management, and over-tourism.
One standout example is Benidorm (Spain), the 2025 European Green Pioneer of Smart Tourism, which has implemented advanced water management strategies, among many other smart initiatives. These include separating rainwater and wastewater, composting sludge for agricultural use, and generating biogas from wastewater to produce electricity—an inspiring model for other destinations committed to sustainability.
- 📌 Download the full best practices compilation here.
- 📌 Access a detailed analysis in 23 languages here.
Upcoming Workshop: Widening Horizons – Diversifying Tourism for a Sustainable Tomorrow
A series of workshops aims to bring together EU destinations to explore innovative strategies for making tourism more sustainable, resilient and inclusive. Participants will exchange best practices, discuss key challenges, and engage in networking sessions aimed at fostering collaboration across Europe.
The first day of each event will be livestreamed to ensure wider access for all interested stakeholders. Register now to join the first workshop (17:00 – 18:45 CET) and stay tuned for more.
📅 11-12 March 2025
📌Main topics: Accessibility, seasonality, and evolving consumer preferences towards sustainability
🔗 Join here: Webex link
Join the ‘Sustainable EU Tourism Destinations’ Workspace
To foster collaboration, stakeholders are invited to join the EU Tourism Platform and the Sustainable EU Tourism Destinations Workspace. Members gain access to a network of EU destinations, exclusive insights, and opportunities to shape the future of sustainable tourism.
Meet Us at ITB Berlin 2025
The European Commission (DG MOVE), representing the Sustainable EU Tourism project, will be present at ITB Berlin 2025 (4-6 March) at the Smart Tourism Stand (Hall 2.1, Stand 103b). Join us to learn more about the project, connect with tourism experts, and explore collaborative opportunities.
For all the latest updates on the Smart Tourism initiative, follow the official website, Facebook, and X, and subscribe to the EU Smart Tourism Newsletter and Podcast series.
About Sustainable EU Tourism – Shaping the Tourism of Tomorrow
The Sustainable EU Tourism project supports the EU’s tourism goals by promoting collaboration, sustainable practices, and resilience in the tourism sector. With over 200 participating destinations and extensive research, this initiative aims to transform European tourism, ensuring long-term benefits for both local communities and the environment.
