The Luxe Convergence to Launch in Cannes, April 2026
A two-day conference for the global luxury industry
Exploring the Rapid Rise of Cross-Category Brand Collaborations
A creative catalyst and new authority on partnership-driven innovation
In an era where creative convergence defines cultural and commercial relevance, a new global forum is emerging to spotlight the evolution of luxury partnerships – a marketing dynamic that has increased in urgency over the past few years as brands look to seek, engage and grow their different customer demographics and ultimately their businesses.
The Luxe Convergence will be a conference and creative space where forward-thinking luxury brands converge to explore cross-category partnerships and collaborations to define the future for their brands in a space that is now growing exponentially.
Launching in Cannes from 14–16 April 2026 at the Palais des Festivals, The Luxe Convergence is organised by RX Global Exhibitions.
Curated by Alison Gilmore, ILTM Portfolio Director, the event will bring together pioneers from luxury travel, lifestyle, fashion, hospitality, fine art, beauty, technology and beyond to examine how collaboration is transforming the DNA of luxury — shifting from exclusivity to connection, from heritage to hybridity, and delivering luxury’s powerful growth engine.
Announcing the conference, Gilmore said: “The Luxe Convergence is born from a pivotal moment in luxury culture. The conference content and programme format will be a creative mix of learning, conversation and partnership-building, exploring ways to build collaborations to grow businesses.
“Collaborations are no longer trend-driven experiments; they are strategic business imperatives. By fostering conversations and learnings between all attendees, this event will decode the mechanics, the meaning, the business opportunity, and the creative thinking behind successful collaborations. We aim to educate and inform, and to show where the future of cross-category collaboration is heading.”
Expecting some 500+ attendees, the event is aimed at global C-suite leaders (CMOs, CEOs, CSOs, CXOs), senior marketing and sales professionals, product developers, brand owners and managers, creative directors and marketing agencies — the conference will shape how the industry defines value, innovation, and brand resonance in the coming decade.
