Floriade Expo 2022 chooses accesso® Ticketing and Distribution Solutions

Floriade Expo 2022 Amsterdam Almere has entered into a strate­gic agree­ment with acces­so Tech­nol­o­gy Group plc, the pre­mier tech­nol­o­gy solu­tions provider for attrac­tions and venues world­wide, to imple­ment the accesso Passport® for its host of inter­ac­tive expe­ri­ences, as well as ticket distribution tech­nol­o­gy to con­nect the 2022 International Horticultural Expo with a wealth of poten­tial cus­tomers worldwide.

“In acces­so, we’ve found an essen­tial plat­form for our tick­et­ing and dis­tri­b­u­tion oper­a­tions in addition to being able to service our complex accreditation processes for our participants, vendors and staff, which are cru­cial to both the expo’s suc­cess and the full sat­is­fac­tion of our val­ued guests,” said Mark Wijman, Senior Director Operations. ​“With their world­wide client base and team’s ded­i­ca­tion to client ser­vices, we are incred­i­bly excit­ed for all the ben­e­fits this part­ner­ship promises.”

“International Expo’s are a wonderful platform for showcasing innovations and their impact on our day-to-day lives.” said Steve Brown, acces­so CEO. ​“We are proud to part­ner with Floriade, not only to facilitate the expo’s complex accreditation requirements but also assistant in driving attendance and welcome the world”

Floriade – is an A1 BIE and AIPH accredited International Horticultural Expo held every decade in The Netherlands. This special seventh edition in 2022 will focus fully on the Growing Green Cities and is held in Almere, a short 30 minutes away from the Dutch capital city of Amsterdam. Floriade is expected to host some 2 million guests during its six month opening from April 14th to October 9th 2022.

From July 2020 the expo’s onsite Preview Centre allows guests to have a sneak peak at what is to come, combining a boat ride from the city center with a variety of pavilions as well as a small train tour of the site under construction.

Floriade will imple­ment acces­so​’s cloud-based, ful­ly host­ed acces­so Pass­port tick­et­ing suite across its road to opening in 2022. The solu­tion will allow Floriade to seam­less­ly man­age trans­ac­tions, while build­ing cus­tomer loy­al­ty through­out the pur­chase process with the use of intu­itive mem­ber­ship tools. The tick­et­ing suite also pro­vides easy up-sell, cross-sell and quick-sell prompts to dri­ve rev­enue while help­ing guests plan their ide­al trip. Addi­tion­al­ly, acces­so​’s ticket distribution platform will allow Floriade to dri­ve tick­et sales and boost rev­enue by tap­ping into an ever-grow­ing net­work of glob­al online dis­trib­u­tors, pro­vid­ing access to mil­lions of poten­tial cus­tomers — all with a sin­gle API connection.