A Finnish city that locals have enjoyed for years is stepping into the international spotlight. Tampere has been named the 2026 European Capital of Smart Tourism, recognising its work in sustainable and inclusive travel combined with its unique offer: calm, authentic experiences in the city centre, with stunning nature just moments away.
More public saunas than anywhere else in Finland
Tampere holds a proud title: the Sauna Capital of the World, awarded in 2018. With over 70 public saunas across the region, it has more than any other Finnish city. Visitors can step into history at Rajaportti sauna, the oldest public sauna still operating in the country, which has been running since 1906.
Choices range from traditional to unexpected. The Sauna Restaurant Kuuma serves Nordic cuisine alongside a classic sauna experience. Serlachius Art & Sauna brings together visual art and steam. For those seeking something rarer, Niemi-Kapee offers a traditional smoke sauna, while a yurt-style Sauna Temple hosts guided sauna ceremonies. Private sauna rentals are also widely available.
Nature minutes from the centre
In Tampere, love for sauna goes hand in hand with love for the outdoors. Lakes, forests and green spaces sit just a short distance from the city centre. The Outdoor Express shuttle makes it easy to reach the region’s national parks, with services designed to be accessible for people of all physical abilities.
Cyclists can follow the Lake Trails, a series of routes through the Finnish countryside. Travellers decide the length of their trip, add a boat ride along the way, or book a stay at a farmhouse or cottage for a more authentic experience.
The only museum of its kind
Tampere is home to the world’s only Moomin Museum. The Moomins, created by author and illustrator Tove Jansson, are beloved characters whose stories explore friendship, respect for nature, equality, tolerance, freedom and courage. The museum holds a major collection of original drawings, paintings and three-dimensional creations by Jansson – and offers visitors a genuine window into Finnish culture.
Sustainable? Actually, yes.
Tampere has set a target to become carbon neutral by 2030 and is growing with that goal in mind. Its Think Sustainably programme encourages local businesses to adopt climate-friendly practices, and visitors can easily spot approved hotels, restaurants, shops and attractions during their stay.
The city is now tightening the initiative to avoid greenwashing. Businesses will need to back up their sustainability claims with official certifications, helping travellers make genuinely greener choices.
About the award
Tampere is the 2026 European Capital of Smart Tourism. More information about the city’s accessible, sustainable and digital tourism projects can be found on the official initiative page.
