ITB Berlin and the Berlin Travel Festival will hold a three-day online event for trade visitors and the general public from 16 to 18 October 2020 – Live-streamed events and virtual exhibitors – Friday will feature discussion rounds and virtual networking sessions for all registered trade visitors – Free live-streaming on the weekend without prior registration
As a result of the latest coronavirus developments in the German capital, ITB Berlin and the Berlin Travel Festival have decided to hold the upcoming We Love Travel! event at Arena Berlin without exhibitors or visitors on-site. Four central districts in Berlin have been classified as high-risk areas by the Robert Koch Institute. Consequently, the situation has become too unpredictable to proceed with We Love Travel! as a hybrid event as originally planned. The safety of exhibitors, speakers, visitors and co-workers has the utmost priority for the organisers. ”This decision is a clear ‘thumbs up’ for the We Love Travel! event and the industry. We now want to make a greater effort to enable a dialogue in the virtual environment. Unfortunately, our motivation and good intentions had to succumb to the latest developments. However, the safety of everyone involved has the highest priority for us,“ said Bernd Neff, founder of the Berlin Travel Festival.

The show due to take place from 16 to 18 October 2020 was originally intended as a hybrid event featuring a live-streamed programme on stage. The organisers remain committed to this format. Many of the speakers scheduled to take part in panels on the Friday for B2B visitors and the weekend for the general public will still be attending in person at Arena Berlin, which will be subject to stringent safety and hygiene measures. All events will be live-streamed and broadcast online on the We Love Travel! website ( At the discussion rounds participants will be able to put questions to the individual speakers and the moderator. Exhibitors will also be able to present their company and products in an exclusively virtual format. Furthermore, buyers, exhibitors and trade visitors can use the online networking platform to communicate in a virtual meeting room. David Ruetz, head of ITB Berlin: ”It is always a difficult decision to reschedule events organised for months beforehand from one day to the next and to adapt to new circumstances. The object now is to offer the industry a virtual platform so they can successfully take part in a dialogue. We are very well prepared in that respect, as we planned the show as a hybrid event from the start.“


16 October 2020: 9 a.m. – 6 p.m. (via live-stream for trade visitors)

Opening Press Conference: 9 a.m. – 10 a.m. (via live- stream for media and bloggers)

17 and 18 October 2020: 11 a.m. – 6 p.m. (trade visitors and general public)

Tickets to Friday events are available here: /

Wide-ranging programme of on-stage events available online for trade visitors and the general public

The event programme comprises various networking formats, presentations, discussion rounds and workshops. Daily updates can be found at For trade visitors, a ticket costing 25 euros offers access to the digital services and networking formats on the Friday. On the weekend the wide-ranging programme will target the general public. A live stream will be available free of charge and without prior registration on the website of the event.

Kicking off on Friday at 10 p.m., the B2B programme curated by ITB Berlin and Verband Internet Reisevertrieb e.V. (VIR) will present the latest facts and figures from the tourism sector. Market research experts including Forschungsgemeinschaft Urlaub und Reisen e.V. (FUR) and Statista will present statistics highlighting the seriousness of the situation and the status quo. Against the backdrop of the coronavirus crisis the programme will also look at package tours. At a panel under the title ’Heading for new shores’, well-known industry figures will discuss the future of package tourism. Marketing divisions will also have to adapt and are currently witnessing change. What role does marketing play and what do travellers expect from the industry, both now and in the future? Covid-19 is not the only topic the industry is discussing. Under the programme heading ’Innovation and transformation – ecological, social and economic responsibility in tourism’, a panel on ’Sustainability and recovery’ and a discussion round on various aspects of ’Recovery & Human Rights’ also await participants. Travel technology topics will round off the day’s events with some fascinating discussions. Among other subjects, industry representatives will discuss ’The crisis as a creative force’ and will ask whether the coronavirus crisis can trigger new processes and a digital transformation in the tourism industry.

Highlights on the weekend for the public

The online event on the weekend will feature entertaining and fascinating lectures for the general public. Speakers including the documentary maker Ulla Lohmann, the travelling cyclist Anselm Pahnke and Tom Belz, who climbed Kilimanjaro on one leg and two crutches, will talk about their adventures in the remotest corners of the earth. Participants can also look forward to the GEO SAISON and WALDEN talks featuring various interviews and video reports. The story of the Escobar family and their round-the-world sailing trip and its unforeseen ending due to the coronavirus will also be worth following. Lastly, Martina von Münchhausen and Markus Mauthe will talk about sustainability issues on their travels.

Members of the media and bloggers can obtain accreditation for 16 October events at On the Friday for trade visitors the opening press conference will take place at 9 p.m. and be live-streamed on the homepage of

We Love Travel! – a tourism recovery pop-up

The We Love Travel! Event presented by ITB Berlin and the Berlin Travel Festival supports the recovery of the tourism industry and offers all the players involved – buyers, hoteliers, travel bloggers, bloggers, cultural institutions, destinations, publishers and travellers alike – a virtual platform for a dialogue. From 16 to 18 October 2020 the Tourism Recovery pop-up event will present a variety of virtual formats. The concept of this unique event, which will be live-streamed from Arena Berlin, features exhibition areas, numerous networking formats, presentations and discussion panels, as well as online formats targeting trade visitors and the travelling public.

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2021 will be taking place from Wednesday, 10 to Sunday, 14 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 10 to Saturday, 13 March 2021. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit, and the ITB Social Media Newsroom.

Join the ITB Press Newsroom on LinkedIn.

Become a fan of ITB Berlin at

Follow ITB Berlin on

Get the latest updates from the Social Media Newsroom at

You can find press releases on the internet at under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds.

Privacy policy

The personal data collected during the registration for accreditation We Love Travel! – a tourism recovery pop-up are processed for accreditation, event participation and organization as well as the We Love Travel Networking Platform.
In addition, we process the personal data in order to provide you with further information about our company and events, among other things, and for the other purposes mentioned in the Information pursuant to the EU General Data Protection Regulation (GDPR) for press accreditation. In order to achieve these purposes, it may be necessary to transfer your data to third parties outside the EU. You can find further information about the controller and your rights, among other things, at

If you no longer wish to receive the afore-mentioned information and press releases concerning ITB Berlin and want to be removed from our mailing list, please send an email to